GIVE THEM  FREAKING  GOOD 
REASONS  TO BUY FROM  YOU 

Understand why your customers really chose you and get a clear what-you-should-be-talking-about-instead-to-sell-more strategy. Plus, we add a little more you to it.
"Zineb consistently illuminates!"
Sarah Seatherton, Founder and CEO at Do It Daily
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Adinton Technologies
Excellent Rider
Siopi
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Zineb Layachi
"She's always the first name mentioned among my managers and peers when seeking a marketing advisor or mentor." Don Hatch, Ex-Global Head of Programs @ Demium

YOU MAKING STUFF UP

YOU CONFIDENT AND FOCUSED

"Hire a professional videographer!"

"I hear video works!"

"Buy my stuff!"

"We have launched!"

"Post more often!"

"New feature # 25 released!"

"We-are-hiring" Post

"A how-to-video"

"Eeeebook!"

"Weekly

newsletter!"

"Dance

Video!"

"Look at me!"

"Talk about my childhood"

"We need to target people like [insert name of the person that liked your recent post]"

VS

I know who I am talking to.

I know what they need to hear from me and when.

I am an experimentation machine.

I am more myself online.

You have a better chance at winning the lottery!

"She spots everything that I am not necessarily considering and helps me close the gap between what I think my customers think and what my customers actually think."
Melissa Curran, CEO @ ModernMind Group

THEY'RE NOT BUYING WHAT YOU'RE SELLING

 👊 we change that 

You don't know how to talk about anything other than your product.

Don't despair. There is a time and place for that...I promise! But that's not what gets people pumped about you.

Z

And when you do talk about your product... meh.

Think of it as a need-to-know basis. It depend on who they are, at what stage they are in, where they are reading you, what they believe and so on.

 👊 this too 

You are not an expert at the problem you are solving.

You can't paint a picture for them if you don't know what you need to paint...and who you are painting it for.

 👊 so changing this 

Plus, there's one thing missing from the equation: YOU.

Yeah...like you, you. That's who they will connect with and remember. I am willing to bet money on the fact that you more memorable than this IRL. You get that confidence to be more you.

Zineb Layachi

 👊 definitely changing this! 

Where are my manners!

Hi there 👋  My name is Zineb, people call me Z.

"You're a magician. I don't know how you do that!"

Mélanie Boucarut, Life Coach @ Excellent Rider

 

LET'S GET YOU A
WHAT-YOU-NEED-TO-BE-TALKING-ABOUT-TO-SELL-MORE
STRATEGY

This is all you need to turn buyers into raving fans and feel more confident in the process.

1️⃣

FIND OUT WHAT ACTUALLY WORKED 

You learn why your customers chose you and where you almost screwed up (phew!).

GET INTO YOUR HEAD

(and heart) to weed out the subjectivity and ego and get to that market knowledge you have.  You know what they say: Don't throw the baby out with the bathwater!

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GET OUT OF YOUR HEAD

and into your customers' to find out what has already worked (it's probably not that shiny Ad that took you 1 week to craft) and why they almost didn't choose you. And who cares most about your product/service.

2️⃣

MAKE YOU SEE THAT YOU HAVE SO MUCH MORE TO SHARE

Series of conversations where we dig out the gold: what's interesting about you, why are you where you are today, what are your strongest held opinions, what learnings brought you here, what do you dislike...and how that ties into the business.

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Not doing video because you don't sound like yourself? We fix that!

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We hit record on a relaxed, zero pressure call and on the off chance that we do say something amazing 😜, I just clippity-clip-clip, make the edits for you to build a post around it on social media. Video builds trust!

3️⃣

FILL THE GAPS AND START LEARNING

 We tweak the messaging and create content for all stages of the buying cycle so you can start shipping...and learning. (I give you ideas, review your work and can also help with creation.)

VIDEOS FOR SOCIAL AND WEBSITE

SOCIAL MEDIA

PAGE REVIEW

"That right there could be a post, as Zineb says"

WEBSITE

REVIEW

EMAIL AND WEBSITE COPY

VIDEO AND TEXT TESTIMONIALS

REPURPOSING

CONTENT

Sometimes all it takes is a quick 15-min conversation to make it freaking click.

IF YOU'RE THINKING...

I'm scared shitless.

Join the club LOL. You can do it.

Could this be for me?

If you're an entrepreneur with customers, who's content is not getting the response they want, who struggles with what to say, what content to create, what to post on LinkedIN (or anywhere else)

I'll have my team work on this.

There's a natural tendency to gravitate back to the old way of doing things instead of persisting towards the new strategy. It's impossible to build momentum that way. An outside approach helps you go faster.

How long till I see a strategy

We don't spend 3 months working on a strategy. There is only so much I can help you do without putting your work out there. Ship to build on the learnings.

This seems like a lot of work.

This is a process. If you expect to see huge results yesterday, you're in the wrong place.

I'll just  do what others are doing.

What has worked for others won't work for you... the context is different.

I'll find my answers by binging on

analytics, feedback surveys, online reviews, NPS, heatmaps, post purchase questionnaires, sales feedback, social media listening, and casual chats with customers.

1. Most people lie.

2. The insights, if any, are siloed.

3. You only get the what works, not the why things work.

We were focused on the wrong metrics.
Zineb helped us course correct and the startup is valued so much more right now. At that point, if we had hired a full time marketer instead of working with Zineb, we would’ve continued making the same mistakes.  I would’ve found a way to convince them that my way was the best way ;) With Zineb I couldn’t. The way she asks questions forces us to think about it. Now we are ready to hire.
Louis Korczowski, Co-founder and CTO at Siopi

Melissa Curran, CEO @ ModernMind Group

STILL NOT CONVINCED?
DO THIS👇

1️⃣

Email everyone in the team separately

(even the tech people) and ask this one simple question: 

"Why do you think people buy from us?"

See the disconnect for yourself! 

2️⃣

Send this survey to your customers:

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SOMETIMES, I GET INVITED TO SPEAK :)

Marketingspark.co
RevGenius EMEA
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Modern Startup Marketing Podcast with Anna Furmanov
Flying cat Marketing
Media Camp with Sergey Ross
The Marketing Meeting with Itir Eraslan

HAVE I GIVEN YOU FREAKING GOOD REASONS TO REACH OUT?

Sometimes, all it takes is a quick 15-min conversation to make it freaking click.

And remember! 

You can always go back to only talking about your product or service and it's gazillion features.