GIVE THEM FREAKING GOOD REASONS TO BUY FROM YOU
Real unscripted content that pre-qualifies and pre-sells prospects for you.
"You're a magician. I don't know how you do that!"
Your content should do you justice, get your people pumped to do business with you, refer business to you, invite you on coffee chats, podcasts, talks....and all for the right reasons.
If that's not you, this is probably why:
You create content from an echo chamber.
It sounds forced and is not relatable to your future buyers.
Every time you show up, there's one thing missing: YOU
No, not spill-your-guts-on-social you, just natural you.
"She spots everything that I am not necessarily considering and helps me close the gap between what I think my customers think and what my customers actually think."
Melissa Curran, CEO @ ModernMind Group
I teach you how to spot what your buyers need to hear and give you the confidence to talk about it (sometimes on video).
Hint: it involves learning from your customers.
"I already know what they need to hear from me."
Willing to bet money on that? ;)
"Nuh-uh, I don't do video."
When was your last video call? ;)
"Making videos is hard."
You don't make videos anymore. They sorta make themselves while you're doing your freaking J.O.B.
Customers in their mojo talking about their pains in their words.
Hours of video of you and your customer in Flow State talking about the Stuff That Matters to future buyers.
You in your mojo
not overthinking it.
Clippidy-clip, optimize for attention & shippidy-ship
"I can't use other people's footage without their consent."
No consent? Simply extract your video and audio.
"I don't say anything interesting"
Yes you do and it's more relevant than any script you'll ever write. I'll show you.
"I'm super nervous about video"
People don't care as much as you think they do. Your audience just might tell you how much of a natural you are on video. HA!
Feel free to blame me for your first video:
"Zineb made me do it"
With over a decade’s worth of experience in Marketing (two-time CMO), I have seen the power of video conversations both as a source of learnings and as an amplifier of oneself.
Videos for Social Media
They practically write your posts for you. Kinda feels like autopilot.
Do a better job at showcasing you as the best option without spending hours only to sound like a robot.
"It's so much quicker and easier to create high-impact and engaging video content using Zineb’s system"
Andy Kovacs, Co-Founder & Corporate Learning Director @ ELC Consultants
Creating video content for social media was the bane of my life. For someone like me, with years of experience as a leadership communication trainer and coach, the videos (which were taking me a lifetime to produce) were an absolute embarrassment. When I started talking to the camera, my charisma turned to shit!
Zineb has found a way to empower anyone to create videos from a position of maximum confidence and authority.
So what about the results? Well, I could tell you about my 270% average increase in post engagement. But honestly speaking, the only metric which matters in my business is ROI, and we literally have not seen results this good – or so quickly - from any of the other marketing investments we've made since 2002. I started posting videos made with Zineb’s system 3 to 4 days a week on LinkedIn at the start of April 2022. Today is the 30th April and we’ve had 3 leads from this content alone (they told us this directly) for work worth £23,800, which were certain to close.
Video Customer Stories
Showcase your clients' experiences with all its realness and answer the questions your future buyers have.
Mélanie Boucarut, Life Coach @ Excellent Rider
I even said no when asked for a video testimonial!
Ready to give them freaking good reasons to choose you?
Course coming soon!
(1:1 & Teams)
Audit your LinkedIN content strategy and get you learning from your customers and potential buyers to be more relevant and more you, sometimes on video.
Video Customer Stories
Ready to share video stories from your customer and potential buyer conversations. I can also run the customer interviews conversations for you.
Master the art of the snippet and start creating on autopilot.
Sometimes a 15-min conversation is all it takes to make things freaking click.
"Zineb has shown to be visionary, creative, reliable, and a good counterpart / sparring partner, who always puts the consumer at the front of her thinking. It was a pleasure to work with her."
Ruud Schagen, Sales Manager @ Mitsubishi Electric
If you're on the fence about video:
Will videos alone work?
Nope. A healthy mix between different types of content is key. 1-2 videos/week especially for high ticket products and services.
Video needs to be high production.
Nope it does not. When was the last time you connected with one. They don't move the needle. Plus, you don't have the time to wait months for one of those.
So all I have to do is post videos and the money will come flowing in?
LOL I like your sense of humor, we should definitely connect.
I'll just get an agency to do a fancy video
By all means, but that's not what we are doing here: 'a' video won't cut it. How much would it cost you to make 50, 60, 150 videos a year. I'll let you do the math.
I did video once and it didn't work.
This is not magic, even if does feel like it at times. And what does "work" even mean? Looking for direct attribution to revenue for every single video is not how this works. Especially since the "lurkers buy my stuff" is something I hear clients say all the time.
I want to learn to how to make scripted videos.
Check you out! Reach out and I'll recommend a few of my favorite peeps.
Don't waste your time on people who won't vibe with you or your brand.
People already feel like they know you before they jump on a call with you.
You can always go back to hiding behind text and only talking about what you sell.