Hi again! 

Originally from Morocco (yes, Africa 😜), I've lived in the US and Spain while working with entrepreneurs and companies worldwide. Currently based in Barcelona. In case you missed it before, my name is Zineb Layachi. People call me Z.

My favorite quote:

"Unless we're drunk in Vegas,

we don't get married on the first date."

(I have no idea who said it...) 

I binge on comedy all the time!

I tend to connect with people that have a sense of humour. Here's my comedy playlist on YT.

I speak 5 languages.

My friends are convinced it's the reason why I make quick mental connections 😜

Proud co-founder of PitchSLAP


Pitch mentoring for tech startups to make sure good businesses don't go unfunded just because their pitch sucks...and they usually do suck.


And yes, we've got merch ;)

"OMG, the phrases! There's some clever writing right there!"

Some of my favorite content

Books 📚

Alchemy by Rory Sutherland
Obv!ously Awesome by April Dunford
Pre-suasion by Robert Cialdini

The Choice Factory by Richard Shotton

The Ultimate Sales Letter by Dan S. Kennedy
The Conscious Sale by Taran Hughes
Shoe Dog by Phil Knight

Pitch Anything by Oren Klaff
This is Marketing by Seth Godin
Hooked by Nir Eyal

Indistractable by Nir Eyal

Podcasts 🎙

Behind the Numbers

ABM Conversations

The Bigger Narrative

Everyone Hates Marketers


State of Demand Gen


Naval Podcast


Excellent Rider

Focus Preneur

If I'm online, I'm probably on LinkedIN.